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In the DIY sector, where giants are legion and brands are multiplying, it is essential to stand out to attract and retain customers. Among the many marketing strategies available, SMS stands out as a powerful and effective tool. Due to its high opening rate, close to 98%, and its speed of reading, SMS allows you to directly reach your potential customers. This article will guide you on the interest and the good use of SMS to boost your DIY store, from the creation of a relevant database to concrete examples of attractive messages.

Why use SMS in your DIY business?
Here are at least two good reasons to use SMS for your DIY business.

Visibility
SMS marketing offers shopify website design immediate and almost guaranteed visibility, unlike emails that can get lost in cluttered inboxes or be filtered as spam. SMS, on the other hand, arrives directly on the recipient's mobile phone. On average, an SMS is read within three minutes of being received, which ensures fast and effective communication. This increased visibility is particularly beneficial for DIY stores wishing to promote special offers, events, or new products instantly.



Increase in turnover
Using SMS marketing has a direct impact on your sales. By informing your customers about promotions, new product arrivals or exclusive events, you encourage them to visit your store more frequently. For example, sending an SMS announcing a special discount on certain tools can immediately attract customers who were considering purchasing these items. In addition, SMS marketing allows you to create flash sales campaigns, or limited-time offers, generating a sense of urgency and thus stimulating impulse purchases.

Our advice for building your database
A well-established customer database is the key to the success of your SMS strategy. Here are some tips to create and enrich it effectively:

Collection of telephone numbers
During every interaction with your customers, whether in-store or online, offer them the opportunity to sign up for your SMS service. Offer incentives such as an immediate discount or entry into a sweepstakes to collect phone numbers. Be sure to clearly inform your customers of the benefits they will receive by signing up, such as exclusive promotions and information about new products.

Database segmentation
Segmenting your database allows you to send targeted and relevant messages. Classify your contacts based on criteria such as purchase history, frequency of store visits, or specific interests (painting, gardening, tools, etc.). Personalized communication tailored to the needs of each segment will increase your customers' engagement and satisfaction.

Use of Opt-in Certified Databases
If you don’t already have a large enough database, consider renting or purchasing opt-in and segmented databases. This means that contacts have given explicit consent to receive marketing messages, reducing the risk of spam complaints and increasing the likelihood of positive interactions. Be sure to choose reputable providers to ensure data quality and relevance.

8 examples of messages to attract customers to your DIY store
To illustrate concretely how to use SMS marketing, here are 8 types of messages you can send to your customers:

The Welcome SMS
When a customer signs up for your SMS service, send them a welcome message with a special offer for their first visit.

Example: “Welcome to [Your Store Name]! Enjoy 10% off your next in-store purchase. Code: WELCOME10”

Cross-selling SMS
Encourage your customers to purchase complementary products to those they have already purchased.

Example: “Hello [First Name], you recently purchased a drill from us. Enjoy 20% off our selection of drill bits until Sunday! Code: FORET20”

The SMS game with gifts at stake
Organize games or contests to attract your customers to the store.

Example: “Participate in our contest and try to win a complete DIY cart! Come to the store before July 30 to play. Good luck!”

The weekly or monthly SMS newsletter
Send newsletters via SMS to inform your customers about new products and promotions.

Example: “Discover our new products and promotions this month at [Your store name]. Click here to learn more: [Link]”
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