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Why Storytelling? Reason You can communicate beyond the obvious and obvious. People, including your customers, like surprises. It's nice to be able to see behind the scenes and understand what your world is like. We like to find an excuse to celebrate even if it's not Christmas. But above all they like to be told something that has value for them, whatever it is. This is why Facebook posts about products don't work people just don't care at the time.

Be careful, it doesn't mean that he is never photo editing servies interested but simply when he is looking at kittens on social media he just wants to distract himself, not think about anything challenging. This is why you must first understand who you are talking to and then you must amaze them, educate them, inspire them. In short, something must be done to intercept their interest. And in most cases this "something" is not the product. If you want to learn more, look at the storytelling examples selected for you.



How to do storytelling for a brand? But why do those at the agency insist so much on this communication strategy ? Why do they always have to make everything more complicated? Well. If you are thinking about at least one of these two questions, this article is not for you. For everyone else, however, the question is different. What is the difference between a communication made at random and one made with strategic thinking.
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