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Text to order is starting to take a real foothold in the ecommerce space, revealing itself to be one of the best ways to take advantage of m-commerce (mobile commerce).

Mobile commerce is the branch Australia Email Database of ecommerce that involves shopping through a mobile device, typically a smartphone, and is expected to make up 44% of ecommerce sales by 2024.

While businesses have used SMS marketing (texting) for years for customer service, appointment reminders and branding, text to order opens up a new way to make text shopping a native experience.

Need a success story?

In 2020, a canned wine brand called Bev launched a text-to-order service in its home county of Los Angeles. In the first quarter, sales soared, and they credit 350% of growth directly to the text-to-order service.

What Is Text to Order?
Text to order is SMS marketing made into a commerce channel. Companies sell products through text, with no need for external links or checkout processes. Buyers simply send a text stating what they want to buy, and the order is placed through stored shipping and billing information.

Text to order is new enough that its exact terminology has yet to be established. In addition to “text to order,” it goes by text to buy, text to shop, shop by text, reply to buy and even text to get.

Some stores send products over text, to which a consumer can reply with something like “yes” or “2 boxes” to place an order. Others allow repeat customers to start the conversation if they want to place a new order.



Either way, it offers the ultimate user convenience: no external links, no logging into an account, no refilling your information, and no dealing with a slow website or poor mobile interpretation (though your website should be fast and optimized for mobile).

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